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About us: Macmillan Education in Asia Following Macmillan’s decision to open offices in East Asia, Macmillan Hong Kong was registered in July 1969 and began operating in 1970. It started off publishing textbooks in English for the secondary school market and was made up of a group of local partners influential in the local book trade and publishing sector. Macmillan still held the majority share. A few years later, a print-buying unit was set up in Hong Kong and registered under the name Peninsula Publishers (China) Ltd. In the mid-eighties, Macmillan bought all the shares of the local partners of Macmillan Hong Kong and combined the two companies into one. Macmillan Publishers (China) Ltd came into being with the long-term view that the Hong Kong company would be used as the springboard to develop the large and growing market place in China. Publishing operations in China are run on a joint venture basis with local Chinese publishing houses. Macmillan tends to provide authors and editorial services for joint ventures, whilst the local Chinese companies handle Education Ministry matters and sales and distribution. These are exciting times for the development of Macmillan's publishing interests in China with excellent progress being made in Beijing and Shanghai to name but two major cities. Within Macmillan Publishers (China), there has been a Macmillan East Asia office in Hong Kong since September 1997, focusing both on the selling ELT titles into the growing Education market in the East Asia and on promoting the Palgrave Macmillan academic list across the region. In 2002 Pan Macmillan also set up a representation office within the Macmillan Publishers (China) office. Macmillan’s publishing operation in Japan is called Macmillan LanguageHouse and it publishes English language teaching materials geared towards Japanese students. The company is the sole representative of Macmillan ELT materials in Japan. It was established in June 1986 and since then it has become one of the market leaders in publishing the following :
Macmillan LanguageHouse is beginning to provide digitised English language material for institutions and individual learners. It is also developing web-based training programs to facilitate English-language learning and teaching. This is a liaison office, established in February 1996 and staffed by 5 people. This is also a liaison office and was established in April 2001. There are 5 members of staff. Macmillan has had a presence in India since the last quarter of the nineteenth century and the first books for Indian schools were published in 1875. Macmillan India is now a major public company in the country. Macmillan still retains a substantial shareholding in the company and is active in its management. Macmillan India has become one of the nation's leading educational publishers, boasting a staff of 1070 and offices and showrooms in 22 major centres within India. The company has 1600 titles in its list and is the market leader in ELT at primary level. Macmillan India has recently launched an e-business venture, www.emacmillan.com. This unit is devoted to developing educational portals for the domestic market and offers web design and development services to overseas Macmillan divisions as well as third party companies. Full details of the company and its various businesses are available at www.macmillanindia.com In addition, Macmillan Education has had a Beijing-based rep since 1992, a Bangkok-based ELT consultant and trainer since 1996 and a Manila-based commission rep since 1999. |
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